Alibaba Goes Under Virtual Experiences and Interactive Technology

Alibaba Goes Under Virtual Experiences and Interactive Technology


Alibaba Cloud’s physical exhibition centres give customers a vital hands-on impression of the brand and its offerings. However, the locations are beyond the reach of many customers. To bring a personal Alibaba Cloud experience to distant markets, the brand commissioned Pico to develop an online and virtual reality (VR) showroom.


The immersive virtual 3D space transcends time, geography and the traditional. The online experience becomes vivid and even adventurous, leaving a deep and enthusiastic impression of the brand. The aim of the VR showroom is to drive customer engagement by giving users an ‘in person’ experience of Alibaba Cloud technology. The web version offers more comprehensive and detailed content in an exceptionally convenient form.


The team developed a solution that included design renderings, animation reference recommendations, design finalisation, animation integration and debugging, and programme development.


Visitors access both showrooms by internal reservation. The platforms give Alibaba Cloud’s sales team and staff around the world a new dimension of convenience and engagement in customer service.


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