Westpac at SIBOS
An impactful way to bring the future to life for Westpac at SIBOS
SIBOS is a global banking event that attracts all major international banking and finance institutions. We execute exhibits and experiences for a number of clients globally at SIBOS
Westpac wanted to create cut through within this crowded expo space. Positioned in two separate locations, each with specific and very different requirements and representing different offerings and value propositions of the bank.
A functional and traditional corporate brand space that fulfilled all the networking and meeting needs and a highly immersive brand experience.
A high end design and fabrication of a corporate brand space and an “infinity room” was conceived and created to deliver the Westpac story at SIBOS in a way that would captivate and disrupt. The delivery positioned Westpac as a future driven business. The room was clad in mirror on 3 walls and ceiling to reflect the video content to infinity.
Westpac’s presence reached over a number of touchpoint and engagement experiences enabling visitors to experience the depth and breadth of the bank’s offering. This included space for scheduled private and confidential business meeting onsite.
People were captivated by the delivery of this content and ended up spending more time than anticipated within the installation space and filmed, photographed and shared extensively.