AusVeg FHA Singapore
Pico Australia have a long standing relationship with AusVeg, the Australian premiere body for promotion and marketing of Australian produce to the world. We execute event and exhibition marketing activities for AusVeg globally.
In a challenging environment we created multiple display areas for refrigerated & non-refrigerated produce, a kitchen for cooking demonstrations and merchandising and promotion of individual grower zones throughout the showcase.
Drawing on our local offices and relationships we were well placed and well connected to deliver the requirements successfully.
We created a retail environment with refrigerated & non refrigerated merchandising areas, a prep & live cooking demonstration zone for visitors to sample the fresh Australian produce and meeting and sales zones for growers to network, do business. Growers were able to promote their individual products and business brands under one harmonious umbrella of Taste Australia.
A successful tactic for Australian producers the outcome of which is that Pico Australia are engaged to deliver all their overseas activations.