AusVeg FHA Singapore

AusVeg FHA Singapore

Pico Australia have a long standing relationship with AusVeg, the Australian premiere body for promotion and marketing of Australian produce to the world. We execute event and exhibition marketing activities for AusVeg globally.

Challenge

In a challenging environment we created multiple display areas for refrigerated & non-refrigerated produce, a kitchen for cooking demonstrations and merchandising and promotion of individual grower zones throughout the showcase.

Solution

Drawing on our local offices and relationships we were well placed and well connected to deliver the requirements successfully.

Execution

We created a retail environment with refrigerated & non refrigerated  merchandising areas,  a prep & live cooking demonstration zone for visitors to sample the fresh Australian produce and meeting and sales zones for growers to network, do business.  Growers were able to promote their individual products and business brands under one harmonious umbrella of  Taste Australia.

Results

A successful tactic for Australian producers the outcome of which is that Pico Australia are engaged to deliver all their overseas activations.

 

Can we help?

We look forward to helping you tell your brand story.

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