Cars in the Cloud

Cars in the Cloud
Virtual Exhibition Event

Cars in the Cloud is an online virtual sales site for brands in automotive after-sales. This virtual exhibit was designed to connect 16 exhibitors with their target market. Consisting of 3 speakers and over 10,000 visits in 1 day on the 1 platform.

Challenge

To meaningfully connect with the target audience though a digital platform and enable peer to peer networking as well as product promotion.

Solution

A big bang launch day with some well known car racing identities and an ongoing “always on” presence online after that.

Execution

An engaging virtual 3d environment that was welcoming and thematic to resemble a workshop. An easy to navigate environment and compelling keynotes

Results

Over 10,000 visitors on the first day of launch.

 




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