Fullerton Hotel Sydney Launch Event
Pico Plus Australia had the honour of producing the Launch of The Fullerton Hotel at 1 Martin Place, Sydney. This was the first launch of a property outside of Asia for this premium luxury hotel brand and the experience needed to represent a fusion of two icons – the Historic GPO Singapore and Historic GPO in Sydney, both have become iconic hotels and the twin jewels in the Fullerton Hotel Group’s crown.
This was an experience built upon the Fullerton brand promise of unmatched luxury, attention to detail; and the heartfelt stories of the people and history of this iconic location.
The scope of work included stage and set design, environmental design, content, show development, styling. Management of every aspect of the launch including supporting the PR company in their requirements.