Fullerton Hotel Sydney Launch Event
Challenge
Pico Plus Australia had the honour of producing the Launch of The Fullerton Hotel at 1 Martin Place, Sydney. This was the first launch of a property outside of Asia for this premium luxury hotel brand and the experience needed to represent a fusion of two icons – the Historic GPO Singapore and Historic GPO in Sydney, both have become iconic hotels and the twin jewels in the Fullerton Hotel Group’s crown.
Solution
This was an experience built upon the Fullerton brand promise of unmatched luxury, attention to detail; and the heartfelt stories of the people and history of this iconic location.
Execution
The scope of work included stage and set design, environmental design, content, show development, styling. Management of every aspect of the launch including supporting the PR company in their requirements.
Results
Maximised PR exposure throughout the region including main stream broadcast media in both Australia and Singapore.
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