LinkedIn lounge at ad:tech 2018
A ‘sticky’ lounge where you want to linger longer
What does it look like when LinkedIn, the world’s largest online professional network with more than 546 million users in over 200 countries and territories worldwide, goes offline?
Our challenge was to bring networking back-to-basics with physical meeting spaces embodying the connectivity and ‘stickyness’ of the brand.
A brand space to update your LinkedIn profile picture, network with other conference-goers, connect with colleagues, hold meetings and refresh yourself by making use of kitchen facilities and snacks.
We know the drill when it comes to conferences. There’s nowhere to comfortably work in between sessions, very little in the way of private meeting space, no power points and a real lack of the comforts we’re used to in the office.
Pico+ for LinkedIn turned this expo plot into a useable, comfortable, inviting and activated space for conference-goers. Beyond meeting the needs of busy professionals, the stand also provided opportunities for refreshing attendees’ LinkedIn profile pics – with fun social sharing photo opportunities with dress ups.
A hive of activity inspiring connections
A salient conference draw-card
Relevant branded social sharing