Rheinmetall Defence – Virtual Exhibit for AUSA Event

Rheinmetall Defence
Virtual Exhibit for AUSA Event

Challenge

Due to the impact of COVID-19, the organisers for the 2020 AUSA Exhibition decided to deliver the event online. Rheinmetall Defence needed a solution that showcased their portfolio and capabilities in an engaging way.

Solution

An immersive showcase of Rheinmetall’s products and services, enhanced Rheinmetall’s brand beyond the standard offering that the organisers include in their online platform.

Execution

Pico developed an immersive 3D showcase that offered a virtual walkthrough experience of the actual 2020 AUSA Exhibition stand. The feedback was so impressive that Rheinmetall decided to keep the platform online for at least another 6 months in order to use it for future events.

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